Fintech cloud data management
Vestiver is a digital global marketplace for retail investors to invest in companies, funds/ETF portfolios, stocks and pensions. In effect the aim of the marketplace is to bring together a hybrid equity crowdfunding model with a robo-advisor platform to provide a full spectrum of accessible wealth management offerings to both mass affluent individuals and ordinary retail investors.
VentureWave, one of Ireland’s leading venture private equity groups commissioned CI Studio to create the branding around this marketplace. As part of our research and engagement with them, we needed to better define the target audience, brand positioning and relationship of the new brand to it's parent company.
The merging of the words invest and deliver, brought us to Vestiver, a certain type of investor within a community where successful executives and smart entrepreneurs help the next generation of companies flourish and grow under the creative expression, Invested Together.
The double Vs in the brand icon represent the relationship between both the entrepreneur and the investor and are used as an underlying grid within the identity system which animate in a digital capacity. Abstract Vs in the form of triangles represent the Vestiver community with photography reflecting a diverse range of Vestiver users. A triangle is also part of the wordmark to re-enforce the connection between the two elements.
Brand language playfully defines the type of characteristics of a Vestiver, again to appeal to both type of investor
In 2022 Vestiver launched to acclaim, featured in the Financial Times, The Sunday Times, Silicon Republic as a significant new entrant in the Global Venture Marketplace.