Because Learning Matters
The Insurance Institute is the centre of excellence for professional development to the insurance industry and provides the highest level of training and development in every aspect of insurance.
Although firmly established in their field, the opportunity had presented itself for the business to build an overarching brand identity system which allows the Institute to look and speak in a way that helps cement it’s positioning as being the authority on insurance education in Ireland, indispensable to the thriving insurance industry.
Working with the senior management, we made some fundamental decisions on how the brand should be structured, in particular, better aligning the local institutes to the master brand, shortening the name to The Insurance Institute, working on bringing clarity to their positioning, Your Future, Insured and agreeing to bring back their old crest which had been jettisoned.
A complete redraw of the original crest forms the basis of the new identity which celebrates both the Institute’s heritage and future.
A refined contemporary colour palette and a new typographic treatment all combine to deliver an identity which reflects an organisation that acknowledges its rich heritage while building on a strong ambition for the future.
Brand Guidelines were created for application across all forms of print, digital and environment and we have worked with their marketing team on the design and production of keys pieces like the yearly prospectus and membership handbook.
The rebrand has helped cement and secure the positioning of The Insurance Institute as the authoritative voice of insurance in Ireland when it comes to professional development.