An iconic building in Dublin's silicon docks
One of Ireland’s most successful property developers with a reputation for building houses of exceptional quality and craftsmanship. We wanted to reflect this in their brand identity along with their focus on not just building houses but communities where people and families live and grow.
The logotype has been designed to sit big and bold when applied to hoardings and signage with the crossbar of the t’s a visual nod to the reference of thorn in the name. In conjunction with a strong RGB green as a key brand colour, these together denote the company’s strong environmental ethos.
Illustrations were developed in-house to work with the identity, helping convey specific messages along with the Castlethorn Home stamp of quality. We worked with photographer Al Higgins on capturing the craft of the building works and the company's attention to detail when it comes to fittings and materials.
From planning and design, through to build and after-service, the line - Building Homes, Building Communities helped communicate the brand's over-arching ethos and set the tone for the brand identity and narrative.
The brand identity is carried throughout all touch points from print to digital and environmental including hoarding, social media, press campaigns and website.