Baby nutrition in a bowl
Food & Beverage
Gorge Us is a food brand for those who love eating honest good food and was launched by Unislim. This is their first foray into food retail. We devised the brand name Gorge Us which plays on the idea that this range is a healthy and tasty alternative for health-conscious foodies, rather than just slimmers.
Initially, launching with one oven chip product, these were so popular that three other chip options were added, creating an impactful and stand-out range.
The oven chips were such a hit that the range expanded to include other lines, with the same guiding principle that only the finest ingredients are selected for inclusion, receiving the seal of approval from nutritionists.
Playful elements add character to the brand, such as the changing exclamation mark and smaller graphic assets within the packaging, help guide the consumer to important nutritional decisions, creating a distinctive visual style which helps differentiate Gorge Us from competitors.
An elegant, simple and striking approach to the packaging was devised, which offers clear shelf stand-out in a visually busy environment. Colours, typefaces and photography all capture the honest quality of the Gorge Us brand range of products.