A big brand for a small local fishmongers
CI Studio were commissioned to create the name, branding and packaging for Skoff pies, brought to you by Irish celebrity chef, Donal Skehan. Working closely with Donal and the Skehan family, it was important for us that his personality and love of all things retro was reflected in the new identity and packaging.
Containing only natural ingredients, the name Skoff was conceived, as a suggestion as to how the pies should be eaten. The name also builds a connection with Donal and the Skehan family.
The typography and stark graphic teeth are a playful homage to the works of iconic American designers such as Roy Kuhlman and Paul Rand. All aspects of the packaging were thoughtfully crafted including content and tone of voice.
The brand extends across several platforms including packaging, food stands for in-store and festivals, bags and the design of a series of van liveries and website.
Skoff was instantly an iconic range, with great stand on shelf and sales to match. It featured in the Dieline, a global package design community and showcase of package design inspiration as a packaging range to watch.