Townhouse on the Green

A boutique Georgian gem

Hospitality

Hospitality

Townhouse on the Green is a charmingly restored guesthouse, the third entity within no. 22 which CI Studio has had the privilege of working on.

A Georgian architectural gem, this nine bedroom townhouse is located on Dublin’s famous Stephen’s Green, one of Ireland’s most prestigious and renowned addresses.

The visual brand identity adopted is both classic and urban, restrained yet intricately detailed, drawing from the building’s history and from the more contemporary interior architecture.


THOG Exterior Portrait

The carefully crafted stacked logo reflects the multi-floored aspect of the townhouse while a timeless geometric sans typeface complements the interjection of script letterforms, a tribute to the rich history of the property.

A decorative stamp formed from the 22 numerals is an extension of the core identity elements, a nod to the original decorative ceiling roses and plaster work synonymous with Georgian buildings of this period.

Bronze exterior signage is restrained with a hint of opulence, in keeping with this Georgian conservation area.

For visual continuity, the same bronze material used in the exterior sign is carried through to the interior signage and wayfinding, interplaying nicely with the decadent botanical wallpaper backdrop.


THOG Exterior Sign Detail
THOG Square Wayfinding Signage THOG Wayfinding detail

The palette with its refined muted colours is informed by the key decorative interior elements within the space, designed to complement rather than compete.

THOG key cards THOG Door Sign Detail THOG Door Hanger v2 THOG Gift Card coaster

With photography, the ambience of the rooms’ eclectic interiors are vividly captured and styled, capturing a distinctive Irish tonality when paired with the stunning vista over the treetops of the green.

THOG Portrait suite bedside THOG Suite Console

The structure of the typographic name and logo play an important part of the communication strategy, which is tailored to different audiences as appropriate.

The overall identity comes together to form a luxury heritage brand, with a hint of modernity. Identity and social guidelines help to convey a consistent tone and personality when expressed through various channels.