People friendly law firm
IBI are Ireland’s leading corporate finance firm, specialising in mergers and acquisitions on a global level.
Their existing brand identity had become tired and CI Studio were tasked with creating something stronger with a distinctive tone of voice more in keeping with a top tier finance house.
The letters of the name became three graphic elements that work together as a monograph symbol.
The graphic elements of the symbol form a bracketing device which can be taken apart and used effectively as a way of housing key brand messages while creating unusual aesthetics across all communication material from interiors to digital.