Reputation Inc is a leading international reputation management consultancy. Pioneers in reputation management, they partner with many leading global and local organisations, helping them understand the importance and value of Reputation to their business.   

They commissioned CI Studio to help them with their brand identity, messaging and strategy, as they wanted to convey a more contemporary and streamlined brand image which would help cut through the clutter and better reflect the services they provide on an international level.

The new R symbol is constructed of three lines which represent the three pillars on which the brand is built: Intelligence, Strategy and Engagement.

These three lines form the basis of their graphic language. Using customised symbols and graphic motifs created specifically and a straightforward narrative, we designed a system which is bold, dynamic and confident.

Application of the new identity was carried through all of their communication touchpoints such as print, digital and environmental, including the design and development of their website.