Irish Red Cross
Brand Identity Guidelines
Public & NGO
Tusla is Ireland’s newly formed Child & Family Agency which sees the amalgamation of HSE Children & Family Services, FSA and NEWB, creating a dedicated state agency responsible for improving the wellbeing and outcomes for children in Ireland. The name comes from two Irish words Tús, meaning a new beginning and Lá the Irish for day…a new day for children. The project included all brand communication material and video.
“CI Studio have been diligent, professional, fun and above all creative!”
Gordon Jeyes, Chief Executive, TUSLA