The story of Fleetwood spans more than 70 years, beginning with humble roots. Founded by the Doyle family in the 1950s in a small Dublin shed behind the family home in Clontarf, they mastered the craft of making paint brushes from offcuts of metal from the local Jacob's biscuit factory.

Three generations on, Fleetwood remains a proud family business — and today, they stand as Ireland’s only independent paint manufacturer, producing exceptional paint.

After five years in development, Prestige is the only washable, ultra-matt, low-VOC paint, offering unrivalled coverage — the finest paint on the market.

CI Studio worked closely with the marketing team to undertake a product brand review, aligning the visual representation of the identity to its strategic goals and in doing so, repositioning the product as a more high-end offering while engaging the most discerning of clients - interior designers and architects

To simplify the customer experience of choosing and storing paint, the visual system of the paint tins and tubs needed to be fully rethought. Hierarchy has been streamlined, with product naming, information and USPs clearly communicated.

A flexible identity system, with a monochromatic approach was devised to carry seamlessly across all touch-points, putting the focus on the product, rather than the brand. We devised a core concept line 'Make it yours' to help communicate the customisable aspect of the paint, which works across environmental and digital platforms.

We worked with photographer Fionn McCann to capture the unique Fleetwood story at its factory site in Virgina, Co. Cavan. From the newest robots, to the generations of families working within the organisation, to the on-site commitment to bio-diversity and the surrounding forests, cultivated for well-being and sustainability.

The new Prestige paint visual refresh has helped to elevate the product and match what is unquestionably, Ireland's finest paint brand to its identity, family history and its overarching commitment to sustainability.