The Reflector

An iconic building in Dublin's silicon docks



The Reflector is a landmark office and residential development situated in Dublin’s Grand Canal Dock. Given it’s waterfront location and impressive size, we felt it needed a name distinctive from it’s address of 8 Hanover Quay. The Reflector name takes it’s cue from both it’s water views and also the architects’ vision for the building with it’s proposed panels of light reflecting material. The brief was for something unique, which contributed to this feeling of light.

The Reflector Hoarding 1 The Reflector hoarding full The Reflector double R

The bespoke logo, echos the condensed form found on a much loved typographic sign for Grand Canal Dock which sits next to the water. Multiple inlines were added within each letter form, to establish an iconic logo that captures the sentiment of repetition and reflection. Instantly recognisable, this logo has created a memorable brand identity, working from its smallest form, right up to large format hoarding and signage. A brand pattern was created, and this is based upon the distinctive mesh panels which are so synonymous with the building.

The Reflector brochure detail
The Reflector brochure cover The Reflector brochure spreads The Reflector mesh

The 64 page, cloth covered brochure which was specially printed and foiled in Holland. This allowed the brochure to have a big impact, conveying the quality of the development. It also meant the brochure was durable and portable, a must have for the agent, rather than the traditional coffee table style tome normally associated for prime property pieces.

The Reflector dusk CGI The Reflector corner CGI

We worked closely with Park Developments and agent Savills to bring this waterfront living concept to life through it’s identity and corresponding promotional material including website, photography, drone footage, CGIs, video, hoarding and brochure.

The Reflector site homepage The Reflector site map The Reflector site floorplans