A new look, a new vision



One of Ireland’s most successful property developers with a reputation for building houses of exceptional quality and craftsmanship. We wanted to reflect this in their brand identity along with their focus on not just building houses but communities where people and families live and grow. From planning and design, through to build and after service, Building Homes, Building Communities helped position the brand and created a platform we could work from.

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The logotype has been designed to sit big and bold when applied to hoardings and signage with the crossbar of the t’s reflecting the thorns of the name which denote the company’s strong environmental ethos. Illustrations were developed in-house to work with the identity in conveying specific messages along with a Castlethorn Home stamp of quality. We worked with photographer Al Higgins on capturing the craft of the building works carried out by the company.

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Key to the successful implementation of the new identity was its activation across a broad range of communications, from a business card to hoarding, from social media to press campaigns, uniforms to website, the new identity has been designed to be incredibly flexible and distinctive to Castlethorn.